the Sprint Palm Pixie (it's a phone, apparently. I'm sure it does lots of things.) commercial featuring the song Sleepyhead by Passion Pit always makes me laugh. Because that's the song I made into the ringtone that I wake up to every morning. And I have had screen names that contained the word "pixie". So I feel like they're talking to me. Unfortunately I cannot see myself using that phone/device/mp3pod/whatever, so it missed the mark.
call it marketing research. you're welcome, sprint.
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